ApplePay in Europe – Will it work?

There is a big issue that Apple have probably faced in their negotiations with the card schemes. They probably had one of those days where they met with MC/Visa and and Apple executive said: “And this will of course apply globally?” – with an answer that introduced to Apple – Interchange rate differentials, Visa International vs Visa Europe, EMV 100% in EU and 0% in US, NFC issues on Mag-stripe vs CHIP, NFC implementation in EU, multi-currency issues with exchange rate setting issues etc.

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